Keen for the Peach
June 27, 2011 § Leave a comment
Gourmands are salivating this week over another one of David Chang’s creations. Rather than his famous pork buns or one of his Asian-inspired signature dishes at his five New York restaurants, the latest anticipated treat from the head of Momofuku empire is a new quarterly journal focusing on food, Lucky Peach.
Each issue will explore a single topic through a mélange of travelogue, essays, art, photography, interviews, rants, and, of course, recipes. The journal will be full color and perfect bound, with an eye toward exploring new recipe designs. The aim of Lucky Peach is to create a publication that appeals to diehard foodies as well as fans of good writing and art in general.
The magazine is a collaboration between Chang, McSweeney’s Publishing, writer Peter Meehan, and Zero Point Zero Production, the folks behind everybody’s favorite food show, Anthony Bourdain: No Reservations. Fans of the popular TV globe-trotting host will not be disappointed. The first issue, which focuses on ramen, features an article by Bourdain on ramen cinema.
For those not already familiar with his name, Chang opened Momofuku Noodle Bar, originally a 27-seat restaurant in Manhattan, in 2004, to great success. Today, he has added four more restaurants and apparently a few Michelin stars to his resume. Critics and eaters have been won over by his innovative integration of French technique with traditional Asian flavors, a style that has elevated him into the celebrity chef orbit, which includes a cookbook and appearances on HBO’s Treme. Even if his brand threatens to be a bit overexposed (“momofuku” is Japanese for “lucky peach”), appealing to the growing hordes of young people who identify as foodies is a shrewd move. With authorities like the marvelous Harold McGee plus McSweeney’s sharp editorial style, the promise of entertaining and artful food writing seems strong.